So we’ve been working on this footwear project for just about a year, we went out on limb and jumped right in when most people thought we were nuts and advised against it. “Nike, Adidas and Vans own the skate footwear category, forget about developing and actually selling shoes” we were told. Given my rebellious nature naturally i went against all the naysayers and went right to work. Over the course of this past year we’ve learned a lot and fallen plenty but i keep reminding myself as long as we are falling face first, we’re moving forward….to be continued.
Here we go
My purpose for starting this blog / website is to tell the story of the people, the product and the spirit behind it all. I will share with you what inspires us, what drives us and what keeps us moving and evolving. Hopefully you’ll connect with us, if you made it this far then you probably already have, we welcome you to our family.


